Vibe Magazine Is Sold to SpinMedia
SpinMedia, an online publication group of more than 40 Websites, recently acquired the R&B and hip-hop magazine, Vibe.
Spin Media announced buying the rights to the 21-year-old Vibe Magazine. The purchase included Vibe’s print magazine and the related sites, Vibe.com and Vibevizen.com, from Vibe Media. This sale, for an undisclosed sum, reunites the two publications. Before going their own ways, over a decade ago, they were part of the same company, Vibe/Spin Ventures.
After Buzz Media bought Spin last summer, it shut down the print publication of the magazine and let go a third of its staff. Since that move, their traffic has doubled, but Steve Hansen, Spin Media’s chief executive said the company is no closer to reissuing the magazine in print and that later this year it would probably shut down Vibe’s print magazine.
[rb_quote]We are still trying to find a print model that makes economic sense in the digital age, Hansen said.[/rb_quote]
In 1992 Quincy Jones and time Warner founded Vibe focusing on hip-hop and R&B music. It became one of the most influential culture publications. Vibe’s sites now have 1.4 million visitors and serve 1.6 million video streams monthly.